The influence of telematics on driver behaviour

Telematics provide fleet managers with a wealth of information which ultimately saves costs and makes our roads safer.

The combination of modern engines and telematics to positively influence driver behaviour means companies can save hundreds of pounds on their fuel bills and on other motoring expenses.

Monitoring drivers has ditched its Big Brother image, and now plays a vital part in helping companies manage its fleets. From ensuring vehicles are not used out-of-hours to identifying drivers with bad driving habits, there are many positive aspects of driver monitoring, particularly around Duty of Care.

One Hubio client Skilled Labour Services (Southern) Ltd, which provide construction teams complete with van to developments across the south, has saved 15% on its monthly fuel bill after implementing its Hubio telematics. The £600 a month saving on fuel is a result of installing telematics in each of its vans which has enabled managing director Richard Allen to track where any of its vans are at any given point, This makes it easy to establish those being used for private mileage and to monitor driver behaviour which affects fuel consumption.

Meanwhile, Carlsberg UK has saved £568,687 and 502,549 litres of fuel since 2011 after the Energy Savings Trust undertook its ‘Green Fleet Review’ of its fleet of 296 vehicles . The environmental impact is also huge with 1,346 fewer tonnes of CO2 pumped into the atmosphere as a result.

With evidence suggesting fuel efficient driving does not increase journey times, telematics helps educate drivers by providing the information fleet managers need to illustrate how savings can be made.

The RAC’s Telematics Report 2016 found a huge increase in the use of telematics up from 38% in the 2015 survey to 65% in 2016.

Businesses are using telematics for a variety of purposes, according to the RAC research:

  • 80% for staff vehicle tracking
  • 54% to monitor driving behaviour for training purposes
  • 47% for accurate mileage reports for tax and expenses purposes
  • 44% for supporting customer service by monitoring delivery vehicle progress
  • 37% for monitoring a vehicle’s ‘health’

To find out how telematics can help you improve your driver’s behaviour click here and make sure you look out for the next in the series of our driving behaviour blog.


Hubio keeps the Carter Haulage & Storage fleet on the right track

Vehicle tracking has played a key factor in the successful operation of this Norfolk haulage company for over a decade

A Norfolk based haulage company is celebrating 10 years of using vehicle tracking by installing the latest version of Hubio Fleet’s web based fleet tracking system.

Carter Haulage & Storage runs a mixed fleet of 28 trucks and over 80 trailers from its headquarters near King’s Lynn, west Norfolk, ranging from 44 to 150 tonnes GVW.

High value fleet management

The 44-tonne trucks are used for general haulage and carry onions, potatoes and sugar beet depending on the season. The Carter Haulage fleet also comprises high value and highly specialist low loaders and semi low loaders. These support customers in the UK and Europe with a specialist service for the movement of abnormal loads and machinery.

This high value fleet means Carter Haulage use Hubio Track and Trace for tracking its vehicles and their loads in real time which also enables them to keep customers informed of estimated consignment arrival times. Customer peace of mind has been a key factor in Carter continually using vehicle tracking across its fleet.

Hubio Track and Trace enables fleets to identify the last known position of each vehicle and its journey history as well as capturing key data such as idling times, out of hour’s usage and utilisation of auxiliary devices such as cranes which feature on some of the Carter Haulage fleet. It guarantees around the clock asset management, even when the vehicles make an occasional trip abroad.

Efficiently managing drivers

For Carter Haulage, its drivers are as valuable to the business as its vehicles, with its heavy haulage service employing some of the most highly trained drivers in the country to STGO level.

Carter Haulage’s director Carl Carter says he is paying attention to the Hubio driver scoreboards that monitor his driver’s behaviour.

He said: “We have 30 drivers on our books and they represent the company extremely well. Drivers are used to working in vehicles that have tracking and so far we haven’t had any red alerts in the past 12 months,” he added.

Catering for individual customer needs

Hubio is intent on providing customers with technology features that meet their individual requirements. When Carl spoke to the Hubio customer service team and requested an arrow to be placed against a vehicle on the map screen to show its direction of travel it was quickly added.

“I’m really pleased that Hubio Fleet took my suggestion on board and added an arrow. It saves time for me at a glance to know which direction my vehicles are travelling in. We carry 240,000 tonnes of sugar beet in the 24-week season and making sure I can divert a driver or reschedule a load quickly and efficiently is vital to optimise our vehicle fleet,” he said.

Hubio Fleet recently launched its integrated 3G video camera and vehicle tracking unit which transmits high quality images via the Cloud of a driving incident directly to its Fleet platform. It can immediately support an operator’s claim with First Notification of Loss (FNOL) in the event of an accident.

Carl is considering trialling the new Hubio Fleet 3G video camera system on the Carter Haulage fleet. He said: “I have cameras fitted on some of my other vehicles. They certainly help support those drivers who are travelling in and around town and city centres.”

Hubio Fleet’s general manager Russell Olive is excited to work with forward thinking truck fleets like Carter Haulage. He said: “Carl and his fellow directors run a highly professional and well run transport operation, and they value the support that vehicle tracking can provide in managing their vehicles, loads and drivers to optimise efficiencies. It’s great to see how their customers also value vehicle tracking. We wish them well in their next decade of vehicle tracking use,” he added.

To find out more about the new features please click here.

Team bolstered by telematics experts

Our Hubio Fleet tracker gives you safety, savings and the best customer service in the market, but that’s only possible if we have the very best staff.

This is why we have bolstered the Hubio Fleet team with the appointment of Russell Olive as general manager and Allan McLean and Gavin Lorimer as regional sales directors.

Russell joins us with over 14 years of senior management experience working in the vehicle telematics, connected car and accident camera markets so he is very well placed to ensure that Hubio Fleet is the very best it can be.

“Hubio Fleet is a fresh and exciting brand that is delivering a first class telematics solution to all types of commercial fleets,” he says. “Safety is at the forefront of our values and we believe that educating drivers on how to improve their driving style should be simple but also effective.”

Russell Olive

He adds: “With Hubio Fleet we’re really pushing on changing driving style as that leads to fewer accidents and less wear and tear on vehicles. It means we can help firms manage their risk, help them to coach their drivers to become safer and in many cases help them save up to 15% on their fuel costs.”

“Some of the other fleet trackers on the market struggle on delivering the customer service, but we’re we’re unique and we talk to people. Many of the larger tracker firms are trying to do everything for everyone, while we are focussed on doing it well.”

Those of you thinking of buying Hubio Fleet will speak to our two new regional sales managers at some point.

First there’s Allan McLean who is looking after the North region and knows first-hand the challenges that fleet managers face. He has over 20 years of working in senior management positions within the telematics, capital equipment and telecommunications sectors.

Allan McLean

Allan strives to work closely with clients to ensure they gain the maximum return on investment from their tracking solution and partnership with Hubio Fleet.

He says: “Hubio Fleet is bringing a fresh new perspective to the fleet market. They have built this platform off the back of their highly acclaimed and award-winning Usage Based Telematics solution for the insurance industry, applying principles from that to the fleet market.”

Meanwhile Gavin Lorimer will oversee the South West region and he says: “I’m looking forward to building the Hubio Fleet brand, whilst showing customers how Hubio Fleet can really help their business.”

Gavin Lorimer